Integrating agriculture, green marketing strategies, and artificial intelligence /

"The primary objective of this book is to provide a comprehensive examination of the intricate relationships between agriculture, green marketing strategies, and artificial intelligence within the context of sustainability"--

Bibliographic Details
Other Authors:	Garwi, Jabulani, 1984- (Editor), Dzingirai, Mufaro (Editor), Masengu, Reason, 1982- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global, 2025.
Subjects:	Sustainability. Green marketing. Artificial intelligence > Agricultural applications. Durabilité de l'environnement. Marketing vert. Intelligence artificielle > Applications agricoles. Electronic books.

Table of Contents:

Preface
Chapter 1. AI-Driven Solutions for Sustainable Irrigation: Exploring Smart Technologies to Enhance Conservation and Efficiency
Chapter 2. AI-Powered Agricultural Supply Chains: Applications, Challenges, and Opportunities
Chapter 3. City Marketing and Local Food Movements
Chapter 4. Contract Farming Optimization Through Leveraging Artificial Intelligence to Combat Side Marketing Practices
Chapter 5. Drone Technology and Food Security in Zimbabwe's A2 Farming Model: A Pragmatic Approach to Climate Change and Sustainable Agriculture
Chapter 6. Empowering Farmers and Rural Communities by Harnessing AI for Sustainable Livelihoods
Chapter 7. Funding Mechanisms and Investment Models for Rural Road Transport Infrastructure: Unplugging Transport System Problems for the Performance of Smallholder Farmers
Chapter 8. Go Green: A Success Mantra Towards Exploring Consumer Behaviour
Chapter 9. Green Marketing Through Sustainable Fashion Consumption: Utilizing Behaviour Reasoning Theory to Analyse Consumer Choices
Chapter 10. Green Supply Chain Management and Agricultural Performance: Towards Ecological Supply Chain Management From Sustainable Supply Systems
Chapter 11. Harnessing Artificial Intelligence for Circular Economy in Agriculture: Reducing Waste and Maximising Efficiency
Chapter 12. Kho Yolo Net: Enhanced Plant Leaf Disease Detection Using YOLOv8 and Krill Herd Optimization
Chapter 13. The Integration of Artificial Intelligence (AI) With Indigenous Knowledge Systems (IK) in Addressing the Impacts of Climate Change on Rural Farmers
Chapter 14. Think Green: Affordable Sustainability for all Businesses
Chapter 15. Transformation of Agriculture Effectuated by Artificial Intelligence-Driven Internet of Things (AIIoT)
Compilation of References
About the Contributors
Index.