Redefining the future of digital marketing with virtual influencers /

"This book delves into the emerging phenomenon of Virtual Influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and consumer goods. By blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like per...

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Bibliographic Details
Other Authors:	Correia, Ricardo Fontes, 1978- (Editor), Venciūtė, Dominyka, 1990- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Internet marketing. Virtual humans (Artificial intelligence) Influence (Psychology) Consumers' preferences. Artificial intelligence > Marketing applications. Marketing sur Internet. Humains virtuels (Intelligence artificielle) Influence (Psychologie) Consommateurs > Préférences. Intelligence artificielle > Applications en marketing. Electronic books.

Table of Contents:

Preface
Chapter 1. From Human to Posthuman: The Strategic Role of Virtual Influencers in Contemporary Marketing
Chapter 2. Digital Disruption: Virtual Influencers Transforming Traditional Marketing
Chapter 3. Virtual Influencer Marketing and Its Impact on Marketing Strategies
Chapter 4. Human vs. Virtual Influencers in the Context of Influencer Marketing: A Comparative Analysis
Chapter 5. Virtual Influencers vs. Human Influencers: Crossing the Roads or Going Together
Chapter 6. Parasocial Interaction and Virtual Influencers: Building Connections in a Digital World
Chapter 7. The Use of Virtual Influencers in the Tourism Sector
Chapter 8. Virtual Influencers in India: Transforming Digital Marketing in the AI Era
Chapter 9. Practical Strategies for Brands Using Virtual Influencers: A Brand's Guide to Success
Compilation of References
About the Contributors
Index.