Redefining the future of digital marketing with virtual influencers /

"This book delves into the emerging phenomenon of Virtual Influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and consumer goods. By blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like per...

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Bibliographic Details
Other Authors:	Correia, Ricardo Fontes, 1978- (Editor), Venciūtė, Dominyka, 1990- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Internet marketing. Virtual humans (Artificial intelligence) Influence (Psychology) Consumers' preferences. Artificial intelligence > Marketing applications. Marketing sur Internet. Humains virtuels (Intelligence artificielle) Influence (Psychologie) Consommateurs > Préférences. Intelligence artificielle > Applications en marketing. Electronic books.

Description
Summary:	"This book delves into the emerging phenomenon of Virtual Influencers (VIs) and their growing influence on marketing strategies across diverse industries, such as fashion, tourism, and consumer goods. By blending artificial intelligence (AI), computer-generated imagery (CGI), and human-like personas, Virtual Influencers offer brands a unique opportunity to engage audiences in new and powerful ways"-- Provided by publisher.
Physical Description:	1 online resource (xiii, 325 pages)
Bibliography:	Includes bibliographical references and index.
ISBN:	9798337302577 (electronic bk.)