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AI impacts on branded entertainment and advertising /

"The progressive decline in audiences in conventional media and the effectiveness of conventional advertising formats has led to the creation of new formats and the use of AI that seek to generate content of interest to the audience in which to integrate the brand in a natural, unobtrusive and...

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Bibliographic Details
Other Authors: Miguelez-Juan, Blanca, 1982- (Editor), Rebollo-Bueno, Sara, 1996- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Brand name products > Management.
Product management.
Artificial intelligence.
Digital media.
Produits de marque > Gestion.
Produits commerciaux > Gestion.
Intelligence artificielle.
artificial intelligence.
Description
Summary:"The progressive decline in audiences in conventional media and the effectiveness of conventional advertising formats has led to the creation of new formats and the use of AI that seek to generate content of interest to the audience in which to integrate the brand in a natural, unobtrusive and emotional way"--
Item Description:"Premier Research Source" - from cover.
Physical Description:1 online resource (xv, 410 pages) : illustrations (some color)
Bibliography:Includes bibliographical references and index.
ISBN:9798369338001 (electronic bk.)
9798369338018