Regulatory frameworks and digital compliance in green marketing /

"The book aims to explain that businesses can use digital tools, platforms, and technologies to drive eco-innovation and implement effective green marketing strategies that align with sustainability goals. Through a series of in-depth analyses, practical strategies, and real-world case studies,...

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Bibliographic Details
Other Authors:	Akhtar, Shamim, 1991- (Editor), Borah, Prasad Siba, 1972- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Series:	e-Book Collection.
Subjects:	Green marketing. Marketing > Technological innovations. Sustainable development. Marketing vert. Marketing > Innovations. Développement durable. sustainable development. Data Science. Digital Technology. E-Commerce. Eco-Consumerism. Environmental Regulations. Environmental Science. Gamification. Green Marketing. Human Resource Management. Marketing and Consumer Science. Social Influence. Sustainability. Electronic books.

Table of Contents:

Foreword
Preface
Chapter 1. Introduction to Eco-Innovation, Green Marketing and Digital Transformation
Chapter 2. Go Green: An Eco-Consumerism Viewpoint
Chapter 3. Digital Social Influence and Sustainability Gamification Effect on Environmental Awareness and Green Consumption Behavior
Chapter 4. Marketing in the Digital Age: Navigating Transformation, Consumer Behavior, and Big Data
Chapter 5. Navigating Environmental Regulations in Digital Marketing: Ensuring Compliance While Promoting Green Claims
Chapter 6. The Role of HRM in Supporting Green Marketing Strategies
Chapter 7. Human Resource Management and Green Marketing: Aligning Workforce with Sustainability
Chapter 8. Sustainable E-Commerce Platforms: Integrating Green Marketing Strategies in Digital Marketplaces
Chapter 9. Regulatory Frameworks and Digital Compliance in Green Market Orientation
Chapter 10. Practical Implications and the Future of Eco-Innovation, Digital Transformation, and Green Marketing: Future of Sustainable Marketing
Compilation of References
About the Contributors
Index.