Regulatory frameworks and digital compliance in green marketing /

"The book aims to explain that businesses can use digital tools, platforms, and technologies to drive eco-innovation and implement effective green marketing strategies that align with sustainability goals. Through a series of in-depth analyses, practical strategies, and real-world case studies,...

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Bibliographic Details
Other Authors:	Akhtar, Shamim, 1991- (Editor), Borah, Prasad Siba, 1972- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Series:	e-Book Collection.
Subjects:	Green marketing. Marketing > Technological innovations. Sustainable development. Marketing vert. Marketing > Innovations. Développement durable. sustainable development. Data Science. Digital Technology. E-Commerce. Eco-Consumerism. Environmental Regulations. Environmental Science. Gamification. Green Marketing. Human Resource Management. Marketing and Consumer Science. Social Influence. Sustainability. Electronic books.

Description
Summary:	"The book aims to explain that businesses can use digital tools, platforms, and technologies to drive eco-innovation and implement effective green marketing strategies that align with sustainability goals. Through a series of in-depth analyses, practical strategies, and real-world case studies, this book offers valuable insights for businesses to extract the power of eco-innovation and digital technology to achieve green marketing excellence in all parts and businesses of the world"-- Provided by publisher.
Item Description:	"Premier Research Source" - from cover.
Physical Description:	1 online resource : illustrations (some color)
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369398333 (electronic bk.) 9798369398340