Impacts of AI-generated content on brand reputation /

Bibliographic Details
Other Authors:	Hussain, Zahid, 1996- (Editor), Khan, Arman, 1989- (Editor), Uzir, Md. Uzir Hossain (Editor), Sharipudin, Mohamad-Noor Salehhuddin, 1980- (Editor), Shaheen, Ahmad (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2025]
Subjects:	Artificial intelligence > Marketing applications. Marketing > Data processing. Marketing > Technological innovations. Intelligence artificielle > Applications en marketing. Marketing > Informatique. Marketing > Innovations. Advertisements. Artificial Intelligence (AI) Branding. Consumer Brand Quality. Customer Engagement. Customer Loyalty. Digital Advertising. Digital Content. Ethical Challenges. Marketing. Online Reputation. Supply Chain Management. Electronic books.

Table of Contents:

Preface
Chapter 1. AI-Powered ChatGPT in Branding: Benefits, Challenges, and Future Directions
Chapter 2. Ethical Challenges and Bias in AI Marketing: Addressing Bias, Fairness, and Inclusivity in AI-Generated Campaigns
Chapter 3. Ethical Challenges and Bias in AI-Driven Marketing: Educational Imperatives and Policy Perspectives
Chapter 4. Generative AI in Advertisements: A Conceptual Framework Based on the Technology Acceptance Model
Chapter 5. Role of AI Chatbots in Enhancing Customer Satisfaction and Customer Loyalty
Chapter 6. The Future of Digital Content: AI-Generated Texts, Images, Videos, and Real-Time Production
Chapter 7. Understanding Generative AI Implementation in Digital Advertising Among Retail SMEs in Pakistan
Chapter 8. The Mediating Impact of AI-Driven Visual Fluency on the Association Between Generative AI Content and User Interaction in Advertising
Chapter 9. The Impact of AI-Generated Brand Personalities on Consumer-Brand Relationship Quality: The Mediating Role of Emotional Resonance
Chapter 10. Mediating Role of Emotional Connection in the Relationship Between Generative AI Storytelling and Brand Attachment in the Entertainment Sector
Chapter 11. Integrating Artificial Intelligence in Supply Chain Management: A Bibliometric Analysis of Innovation Dynamics and Logistical Performance
Chapter 12. Exploring the Impact of Online Reputation on Zibo's Competitiveness in China
Chapter 13. Effect of Generative AI-Based Product Visualization on Online Conversion Rates and Customer Satisfaction: Role of Visual Informativeness
Chapter 14. AI-Enhanced Customer Engagement and Experience: Chatbots, Virtual Assistants, and AI-Powered Customer Interactions
Compilation of References
About the Contributors
Index.