Impacts of AI-generated content on brand reputation /

Bibliographic Details
Other Authors:	Hussain, Zahid, 1996- (Editor), Khan, Arman, 1989- (Editor), Uzir, Md. Uzir Hossain (Editor), Sharipudin, Mohamad-Noor Salehhuddin, 1980- (Editor), Shaheen, Ahmad (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2025]
Subjects:	Artificial intelligence > Marketing applications. Marketing > Data processing. Marketing > Technological innovations. Intelligence artificielle > Applications en marketing. Marketing > Informatique. Marketing > Innovations. Advertisements. Artificial Intelligence (AI) Branding. Consumer Brand Quality. Customer Engagement. Customer Loyalty. Digital Advertising. Digital Content. Ethical Challenges. Marketing. Online Reputation. Supply Chain Management. Electronic books.

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