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|a (OCoLC)on1525302786
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|b eng
|e rda
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|a 9798337343297 (electronic bk.)
|
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|q print
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|a 10.4018/979-8-3373-4327-3
|2 doi
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| 035 |
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|a (OCoLC)1525302786
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| 050 |
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|a HF5415.125
|b .I47 2025
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|a 658.8
|2 23
|
| 245 |
0 |
0 |
|a Impacts of AI-generated content on brand reputation /
|c [edited by] Zahid Hussain, Arman Khan, Md. Uzir Hossain Uzir, Mohamad-Noor Salehhuddin Sharipudin, Ahmad Shaheen.
|
| 246 |
3 |
|
|a Impacts of artificial intelligence-generated content on brand reputation
|
| 264 |
|
1 |
|a Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :
|b IGI Global Scientific Publishing,
|c [2025]
|
| 300 |
|
|
|a 1 online resource (20 PDFs (444 pages)).
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographic references and index.
|
| 505 |
0 |
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|a Preface -- Chapter 1. AI-Powered ChatGPT in Branding: Benefits, Challenges, and Future Directions -- Chapter 2. Ethical Challenges and Bias in AI Marketing: Addressing Bias, Fairness, and Inclusivity in AI-Generated Campaigns -- Chapter 3. Ethical Challenges and Bias in AI-Driven Marketing: Educational Imperatives and Policy Perspectives -- Chapter 4. Generative AI in Advertisements: A Conceptual Framework Based on the Technology Acceptance Model -- Chapter 5. Role of AI Chatbots in Enhancing Customer Satisfaction and Customer Loyalty -- Chapter 6. The Future of Digital Content: AI-Generated Texts, Images, Videos, and Real-Time Production -- Chapter 7. Understanding Generative AI Implementation in Digital Advertising Among Retail SMEs in Pakistan -- Chapter 8. The Mediating Impact of AI-Driven Visual Fluency on the Association Between Generative AI Content and User Interaction in Advertising -- Chapter 9. The Impact of AI-Generated Brand Personalities on Consumer-Brand Relationship Quality: The Mediating Role of Emotional Resonance -- Chapter 10. Mediating Role of Emotional Connection in the Relationship Between Generative AI Storytelling and Brand Attachment in the Entertainment Sector -- Chapter 11. Integrating Artificial Intelligence in Supply Chain Management: A Bibliometric Analysis of Innovation Dynamics and Logistical Performance -- Chapter 12. Exploring the Impact of Online Reputation on Zibo's Competitiveness in China -- Chapter 13. Effect of Generative AI-Based Product Visualization on Online Conversion Rates and Customer Satisfaction: Role of Visual Informativeness -- Chapter 14. AI-Enhanced Customer Engagement and Experience: Chatbots, Virtual Assistants, and AI-Powered Customer Interactions -- Compilation of References -- About the Contributors -- Index.
|
| 520 |
3 |
|
|a Impacts of AI-generated content on brand reputation explores how generative AI has redefined global marketing and caused some unforeseen circumstances. The book explores how generative AI can sometimes create more impersonal ads and marketing trends that do not connect with consumers. This book tackles concerns pertaining to the relationship between generative AI and global marketing. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for marketers, companies, researchers, academicians, business leaders, and more.
|
| 588 |
|
|
|a Description based on online resource; title from digital title page (viewed on June 27, 2025).
|
| 650 |
|
0 |
|a Artificial intelligence
|x Marketing applications.
|
| 650 |
|
0 |
|a Marketing
|x Data processing.
|
| 650 |
|
0 |
|a Marketing
|x Technological innovations.
|
| 650 |
|
6 |
|a Intelligence artificielle
|x Applications en marketing.
|0 (CaQQLa)000336471
|
| 650 |
|
6 |
|a Marketing
|x Informatique.
|0 (CaQQLa)201-0255940
|
| 650 |
|
6 |
|a Marketing
|0 (CaQQLa)201-0070166
|x Innovations.
|0 (CaQQLa)201-0379286
|
| 653 |
|
|
|a Advertisements.
|
| 653 |
|
|
|a Artificial Intelligence (AI)
|
| 653 |
|
|
|a Branding.
|
| 653 |
|
|
|a Consumer Brand Quality.
|
| 653 |
|
|
|a Customer Engagement.
|
| 653 |
|
|
|a Customer Loyalty.
|
| 653 |
|
|
|a Digital Advertising.
|
| 653 |
|
|
|a Digital Content.
|
| 653 |
|
|
|a Ethical Challenges.
|
| 653 |
|
|
|a Marketing.
|
| 653 |
|
|
|a Online Reputation.
|
| 653 |
|
|
|a Supply Chain Management.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Hussain, Zahid,
|d 1996-
|e editor.
|
| 700 |
1 |
|
|a Khan, Arman,
|d 1989-
|e editor.
|
| 700 |
1 |
|
|a Uzir, Md. Uzir Hossain,
|e editor.
|
| 700 |
1 |
|
|a Sharipudin, Mohamad-Noor Salehhuddin,
|d 1980-
|e editor.
|
| 700 |
1 |
|
|a Shaheen, Ahmad,
|e editor.
|
| 710 |
2 |
|
|a IGI Global,
|e publisher.
|
| 776 |
0 |
8 |
|i Print version:
|z 9798337343273
|
| 852 |
8 |
|
|b POD
|z This title is available for the library to purchase for your use. Click the "Purchase It For Me" button to place a request. This item will take 5-10 business days to arrive.
|
| 955 |
|
|
|a Ebook POD title
|
| 961 |
|
|
|m 565731
|
| 999 |
f |
f |
|s abe0a702-9525-4d63-b000-708366938699
|i 22e74b3b-321b-47f2-a262-f7e19abd2c9b
|t 0
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Sterling C. Evans Library
|d Purchase on Demand
|t 0
|e HF5415.125 .I47 2025
|h Library of Congress classification
|
| 998 |
f |
f |
|a HF5415.125 .I47 2025
|t 0
|l Purchase on Demand
|