Impacts of AI-generated content on brand reputation /

Bibliographic Details
Other Authors:	Hussain, Zahid, 1996- (Editor), Khan, Arman, 1989- (Editor), Uzir, Md. Uzir Hossain (Editor), Sharipudin, Mohamad-Noor Salehhuddin, 1980- (Editor), Shaheen, Ahmad (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2025]
Subjects:	Artificial intelligence > Marketing applications. Marketing > Data processing. Marketing > Technological innovations. Intelligence artificielle > Applications en marketing. Marketing > Informatique. Marketing > Innovations. Advertisements. Artificial Intelligence (AI) Branding. Consumer Brand Quality. Customer Engagement. Customer Loyalty. Digital Advertising. Digital Content. Ethical Challenges. Marketing. Online Reputation. Supply Chain Management. Electronic books.

Description
Abstract:	Impacts of AI-generated content on brand reputation explores how generative AI has redefined global marketing and caused some unforeseen circumstances. The book explores how generative AI can sometimes create more impersonal ads and marketing trends that do not connect with consumers. This book tackles concerns pertaining to the relationship between generative AI and global marketing. Covering topics such as AI, consumer behavior, and marketing, this book is an excellent resource for marketers, companies, researchers, academicians, business leaders, and more.
Physical Description:	1 online resource (20 PDFs (444 pages)).
Bibliography:	Includes bibliographic references and index.
ISBN:	9798337343297 (electronic bk.)