Empowering value co-creation in the digital era /

"The book emerges as a collection that aims to explore the various facets of co-creation in the digital age, bringing together contributions from academics and professionals from around the world. This book aims not only to examine the theoretical concepts and technological advances that underp...

Full description

Bibliographic Details
Other Authors:	Sousa, Bruno Barbosa (Editor), Miranda Veloso, Cláudia, 1979- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Series:	e-Book Collection.
Subjects:	Business > Technological innovations. Value. Internet marketing. Success in business > Technological innovations. Business enterprises > Technological innovations. Succès dans les affaires > Innovations. Entreprises > Innovations. Gestion > Informatique. Affaires > Innovations. Valeur. Marketing sur Internet. value (economic concept) Artificial Intelligence. Autonomous Web Extraction. Computational Intelligence. Customer Relationships. Digital Technology. Entrepreneurship. Freelancing. Manufacturing. Marketing and Consumer Science. Organizational Development. Small and Medium Enterprises (SMEs) Sustainable Development. Value Creation. Electronic books.

Table of Contents:

Preface
Chapter 1. Co-Creating a Sustainable Tomorrow, Today
Chapter 2. Is Mediation of Technology Innovation Required in Relationships Between Customer Experience and Competitive Advantage in Ethiopian Manufacturing?
Chapter 3. Promoting Co-Creation and Sustainable Routes in Industrial Tourism: Linking Tourism to Education
Chapter 4. Artificial Intelligence in Accounting: Driving Value Co-Creation, Compliance, and Ethical Transformation
Chapter 5. Value Co-Creation: AI-Driven Service Innovation and Repeat Adoption
Chapter 6. Use of Artificial Intelligence Chatbots in the Hospitality Industry: Preliminary Insights on Value Co-Creation
Chapter 7. Engaging Niche Tourists through Authentic Experiences in Experiential Marketing
Chapter 8. Co-Creation, Leadership, Job Satisfaction, and Burnout in the Digital Era
Chapter 9. Empowering Digital Education: The Future of Value-Based Learning in the Digital Era
Chapter 10. Relationship Between Organization Alignment and Co-Creation: The Role of Technology Innovation in the Case of Eco Hotels, Ethiopia
Chapter 11. The Customer as Co-Creator of Value Consumer Behavior on Digital Platforms: Empowering Value Co-Creation in the Digital Era
Chapter 12. Technology as a Catalyst for Co-Creation Using AI, Big Data, and Digital Platforms
Chapter 13. The Impact of Freelancers and Digital Natives on Sustainable Digital Entrepreneurship
Chapter 14. Examining the Effects of Core Technology on Co-Creation of Value by Mediation of Customer Experience: The Case of Manufacturing SMEs
Chapter 15. Digital Co-Creation as a Catalyst for Sustainable Practices: Opportunities and Challenges
Compilation of References
About the Contributors
Index.