Empowering value co-creation in the digital era /

"The book emerges as a collection that aims to explore the various facets of co-creation in the digital age, bringing together contributions from academics and professionals from around the world. This book aims not only to examine the theoretical concepts and technological advances that underp...

Full description

Bibliographic Details
Other Authors:	Sousa, Bruno Barbosa (Editor), Miranda Veloso, Cláudia, 1979- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Series:	e-Book Collection.
Subjects:	Business > Technological innovations. Value. Internet marketing. Success in business > Technological innovations. Business enterprises > Technological innovations. Succès dans les affaires > Innovations. Entreprises > Innovations. Gestion > Informatique. Affaires > Innovations. Valeur. Marketing sur Internet. value (economic concept) Artificial Intelligence. Autonomous Web Extraction. Computational Intelligence. Customer Relationships. Digital Technology. Entrepreneurship. Freelancing. Manufacturing. Marketing and Consumer Science. Organizational Development. Small and Medium Enterprises (SMEs) Sustainable Development. Value Creation. Electronic books.

Description
Summary:	"The book emerges as a collection that aims to explore the various facets of co-creation in the digital age, bringing together contributions from academics and professionals from around the world. This book aims not only to examine the theoretical concepts and technological advances that underpin co-creation, but also to present case studies and practical applications in different sectors. The diversity of perspectives offered will provide an in-depth understanding of the opportunities and challenges associated with co-creation in a constantly evolving digital environment"-- Provided by publisher.
Physical Description:	1 online resource
Bibliography:	Includes bibliographical references and index.
ISBN:	9798337317441 (electronic bk.)