Reshaping organizational management and workplace culture with AI /

"The objective of this book is to give leaders, managers and researchers the theoretical knowledge necessary to make effective use of AI in various organizational contexts through real-life examples as well as practical tips. It investigates the interface of artificial intelligence (AI) with ma...

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Bibliographic Details
Other Authors: Baig, Sajjad Ahmad, 1978- (Editor), Mohsin, Muhammad, 1989- (Editor), Lodhi, Rab Nawaz, 1985- (Editor), Batool, Ghazia, 1989- (Editor)
Format: eBook
Language:English
Published: Hershey PA : IGI Global Scientific Publishing, [2025]
Subjects:
Table of Contents:
  • Transforming leadership the role of artificial intelligence in modern organizational management / Qamar Ali, Muhammad Aamir Mahmood
  • Upgradation of customer relationship management through the AI-driven approach to personalization, engagement, and retention / Khalid Jamil, Aliya Anwar, Sohaib Mustafa
  • The evolving landscape of digital organizational transformation / Jose Vargas-Hernandez, Francisco Gonzàlez-Àvila, Omar Vargas-Gonzàlez
  • The role of digital transformation in businesses under the influence of artificial intelligence / Hilal Celik
  • Strategic planning for business leaders using AI / Mehvish Sultan
  • How does fintech impact economic performance? A way-forward : fintech and economic performance / Muhammad Nazam, Sabir Ramzan, Muhammad Hafeez, Kashif Hamid
  • Transforming traditional business models with AI-powered strategies / Dhartiben Patel, Reshma Sa