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Cultural sensitivity, cross-border logistics, and e-commerce in global marketing /

In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and so...

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Bibliographic Details
Other Authors:	Tarnanidis, Theodore, 1977- (Editor), Vlachopoulou, Maro, 1956- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Export marketing > Management. Electronic commerce > Social aspects. Communication in export marketing. Intercultural communication > Economic aspects. Cultural competence > Economic aspects. Electronic books.

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