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Cultural sensitivity, cross-border logistics, and e-commerce in global marketing /

In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and so...

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Bibliographic Details
Other Authors: Tarnanidis, Theodore, 1977- (Editor), Vlachopoulou, Maro, 1956- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Export marketing > Management.
Electronic commerce > Social aspects.
Communication in export marketing.
Intercultural communication > Economic aspects.
Cultural competence > Economic aspects.
Electronic books.
Description
Summary:In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights the importance of collaboration in addressing these challenges.
Physical Description:1 online resource
ISBN:9798337305301 (electronic bk.)