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AI innovations for customer experience optimization in the service sector /

"From chatbots and virtual assistants to predictive personalization and sentiment analysis, artificial intelligence (AI) allows companies to gain deeper insights into their customers' needs and preferences, enabling them to deliver more tailored and effective customer experiences"--

Bibliographic Details
Other Authors: Aarabe, Mourad, 1993- (Editor), Ben Khizzou, Nouhaila, 1999- (Editor), Alla, Lhoussaine, 1969- (Editor), Benjelloun, Ahmed, 1991- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Customer services > Technological innovations.
Artificial intelligence > Marketing applications.
Service à la clientèle > Innovations.
Intelligence artificielle > Applications en marketing.

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