rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Cases on Metaverse and consumer experiences
  name:
    name part: Rodrigues, Maria Antonia
    name part: 1977-
    role:
      role term: editor.
  name:
    name part: Carvalho, Maria Amélia Machado
    name part: 1989-
    role:
      role term: editor.
  name:
    name part: Pratas, Joaquim Monteiro
    name part: 1980-
    role:
      role term: editor.
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: pau
    date issued: 2025
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xx, 426 pages) : illustrations (some color)
  abstract: "This book aims to present a set of real cases, methodologically based on academic perspectives, that exemplify the use of the Metaverse in companies' marketing, in the development of new businesses, or the creation of new consumer experiences"--
  table of contents: Preface -- Acknowledgment -- Chapter 1. The Impact of the Metaverse on the Gaming Industry: A Case Study of Epic Games -- Chapter 2. The Metaverse in Education: A Case Study -- Chapter 3. The Metaverse: Redefining Learning Spaces and Educational Experiences -- Chapter 4. Wine Tourism Meets the Metaverse: A Case Study -- Chapter 5. Use of Metaverse in Tourism and Hospitality Services -- Chapter 6. Analysis of the Impact of Metaverse on the Retailer's Brand Perceptions: The Example of Nike With Nikeland -- Chapter 7. Revolutionizing Retail: Enhancing Customer Experiences With the Metaverse -- Chapter 8. Metaverse Healthcare in Advancing Patient Care Through Digital Realms -- Chapter 9. Metaverse Mastery: Elevating Consumer Experience in the Virtual Era -- Chapter 10. Corporate Metaverse Adoption: A Case Study of Accenture's Nth Floor Virtual Onboarding and Training Platform -- Chapter 11. Metaverse Marketing: Unleashing the Potential of Virtual Influencers -- Chapter 12. Unstrapping AI and ML in the Ethical and Legal Implications of E-Business Transformation: Projecting Consumer Privacy -- Security Concerns in Era of Digital Disruption -- Compilation of References -- About the Contributors -- Index.
  note: [edited by] Maria Antónia Conc̦laves Rodrigues, Maria Amélia Carvalho, Joaquim Fernado Monteiro Pratas.
  note: Includes bibliographical references and index.
  subject:
    topic: Internet marketing
    genre: Case studies
  subject:
    topic: Consumer behavior
    genre: Case studies
  subject:
    topic: Metaverse
    genre: Case studies
  subject:
    topic: Marketing sur Internet
    genre: Études de cas
  subject:
    topic: Consommateurs
    topic: Comportement
    genre: Études de cas
  classification: HF5415.1265 .C379 2025
  classification: 658.8/72
  related item:
    title info:
      title: Cases on Metaverse and consumer experiences
    origin info:
      publisher: Hershey, PA : IGI Global Scientific Publishing, [2025]
    identifier: (DLC) 2024054538
  identifier: 9798369372470 (electronic bk.)
  identifier: 9798369372456
  identifier: 9798369372463
  identifier: 2024054539
  location:
    physical location: POD
  record info:
    record content source: DLC
    record creation date: 250212
    record change date: 20250810211323.3
    record identifier: in00005658389
    language of cataloging:
      language term: eng