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Strategic Blueprints for AI-Driven Marketing in the Digital Era /

"In the digital landscape, AI-driven marketing reshapes how brands engage with customers, optimize campaigns, and drive growth. Strategic blueprints for AI-driven marketing provide a framework for businesses to leverage advanced technologies like machine learning, natural language processing, a...

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Bibliographic Details
Other Authors: Dulloo, Rhytheema, 1982- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Artificial intelligence > Marketing applications.
Electronic books.
Table of Contents:
  • Title Page
  • Copyright Page
  • Dedication
  • Table of Contents
  • Detailed Table of Contents
  • Preface
  • Acknowledgment
  • Chapter 1: AI-Powered Communication
  • Chapter 2: Artificial Intelligence in Marketing
  • Chapter 3: Intelligent Marketing in Insurance
  • Chapter 4: The Impact of AI-Driven Content Marketing on Social Media Customer Engagement
  • Chapter 5: Influence of AI Chatbots on Customer Retention
  • Chapter 6: Voice and Conversational AI
  • Chapter 7: Quantitative Analysis of AI-Driven Predictive Analytics in Digital Marketing
  • Chapter 8: Measuring AI Impact
  • Chapter 9: Digital Marketing ROI in the Era of Experience Economy
  • Chapter 10: Redefining Customer Connections
  • Chapter 11: AI and Blockchain-Driven Digital Marketing
  • Chapter 12: Influencers in the Metaverse
  • Chapter 13: Leveraging Explainable AI (XAI) for Talent Management and Employer Branding in the Digital Era
  • Chapter 14: The Intersection of Neuromarketing and Ethical Consumerism in Sustainable Finance
  • Chapter 15: AI Washing in Marketing
  • Compilation of References
  • About The Contributors
  • Index