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Sustainable service marketing with virtual currencies /

"This book addresses the need for businesses to integrate sustainable practices with cutting-edge virtual currency solutions. By doing so, companies can not only minimize their environmental footprint but also actively engage eco-conscious consumers, thereby fostering brand loyalty and promotin...

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Bibliographic Details
Other Authors: Nair, Arjun J., 1986- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Service industries > Marketing.
Service industries > Environmental aspects.
Digital currency.
Services (Industrie) > Marketing.
Services (Industrie) > Aspect de l'environnement.
Monnaie électronique.
Electronic books.
Description
Summary:"This book addresses the need for businesses to integrate sustainable practices with cutting-edge virtual currency solutions. By doing so, companies can not only minimize their environmental footprint but also actively engage eco-conscious consumers, thereby fostering brand loyalty and promoting long-term sustainable growth"--
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:9798337303178 (electronic bk.)