Practical strategies and case studies for online marketing 6.0 /

Bibliographic Details
Other Authors:	Wongmahesak, Kittisak, 1985- (Editor), Karim, Fazida, 1983- (Editor), Wongchestha, Nititorn, 1978- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global Scientific Publishing, [2025]
Subjects:	Electronic commerce > Management. Internet marketing. Commerce électronique > Gestion. Marketing sur Internet. Artificial Intelligence (AI) Blockchain Technology. Chatbots. Climate Change. Consumer Behavior. Content Marketing. Conversational Marketing. Digital Ownership. Influencer Marketing. Online Marketing 6.0. Online Markets. Paid Advertising. Search Engine Optimization (SEO) Social Media Marketing. Tourism Marketing. Electronic books.

Table of Contents:

Preface
Chapter 1. Foundational Concepts of Online Marketing 6.0: The Human-Centric Approach
Chapter 2. Content Marketing With Search Engine Optimization: Fostering Successful Businesses in Online Marketing 6.0
Chapter 3. Specifying Key Strategies and Tactics for Content Marketing: Search Engine Optimization (SEO) in Online Market
Chapter 4. Artificial Intelligence in Chatbots and Conversational Marketing
Chapter 5. Social Media Marketing and Management With Artificial Intelligence (AI) in Online Marketing 6.0
Chapter 6. Engaging With AI Influencers in Online Marketing 6.0: Paradox of Authenticity vs. Artificiality
Chapter 7. AI Strategies for Tourism Development in Emerging Markets
Chapter 8. AI Strategies for Adapting Marketing in Tourism to Climate Change
Chapter 9. Mobilizing Social Media Marketing by Email Marketing and Paid Advertising (PPC) in Online Marketing 6.0
Chapter 10. The Role of Social Media Influencers in Shaping Consumer Behavior: Insights From a Developing Nation
Chapter 11. Social Commerce and Its Impact on Online Impulse Buying
Chapter 12. Decoding Customer Engagement: A Data-Driven Analysis of Food Delivery Apps in Bangalore
Chapter 13. Examine the Determinants of Pay Per Click Advertising: An Empirical Investigation
Chapter 14. Case Study and Success Story: Assessing Terengganu's Kain Telepuk Sustainability With E-Marketing by Students
Chapter 15. Transforming Digital Ownership and Assessing Role of Blockchain Technology and NFTs in Future Economy
Chapter 16. Web3 and Metaverse in the Online Marketing for Consumer Support and Prediction
Compilation of References
About the Contributors
Index.