Effective marketing and consumer behavior tactics for high-end products /

"This book comprises a series of the latest research and contributions about effective marketing and consumer behavior strategies for luxury products"--

Bibliographic Details
Other Authors:	Vale, Vera, 1975- (Editor), Gradim, Adriana, 1996- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Luxuries > Marketing. Luxury goods industry. Consumers > Research. Produits de luxe > Industrie. Consommateurs > Recherche. Electronic books.

Table of Contents:

Preface
Chapter 1. Internet Addiction and the Role of AI in Online Compulsive Buying Behaviour
Chapter 2. Impulse Buying and Mobile Payment Business Apps: How the Convenience of Mobile Payment Apps Contributes to Impulsive Purchases
Chapter 3. Impact Driven by Technology Using Influencer Marketing Analytics to Revolutionize Marketing Techniques
Chapter 4. Women Influencers in E-Commerce: Shaping the Future for High-End Products
Chapter 5. Relationship Marketing and Customer Advocacy: Empirical Insights from Emerging Insurance Industry
Chapter 6. The Role of Digital Touchpoints in the Five-Star Hospitality Customer Journey
Chapter 7. Luxury Consumption: The Decision Process
Chapter 8. Effective Marketing and Consumer Behavior Tactics for High-End Products: The Consumer of Luxury
Chapter 9. The Marketing Strategies for Luxury Consumer Behaviour: Evidence From Practice
Chapter 10. Crafting Desire: Real-World Insights into Luxury Marketing Strategies
Chapter 11. The Social Media Effect on Luxury Consumption: Redefining Consumer Behavior in the Digital Age
Chapter 12. Cultivating Innovation Ecosystems to Drive Sustainable Market Success
Compilation of References
About the Contributors
Index.