Cover Image

Effective marketing and consumer behavior tactics for high-end products /

"This book comprises a series of the latest research and contributions about effective marketing and consumer behavior strategies for luxury products"--

Bibliographic Details
Other Authors: Vale, Vera, 1975- (Editor), Gradim, Adriana, 1996- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Luxuries > Marketing.
Luxury goods industry.
Consumers > Research.
Produits de luxe > Industrie.
Consommateurs > Recherche.
Electronic books.

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