Cover Image

Effective marketing and consumer behavior tactics for high-end products /

"This book comprises a series of the latest research and contributions about effective marketing and consumer behavior strategies for luxury products"--

Bibliographic Details
Other Authors: Vale, Vera, 1975- (Editor), Gradim, Adriana, 1996- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Luxuries > Marketing.
Luxury goods industry.
Consumers > Research.
Produits de luxe > Industrie.
Consommateurs > Recherche.
Electronic books.
Description
Summary:"This book comprises a series of the latest research and contributions about effective marketing and consumer behavior strategies for luxury products"--
Physical Description:1 online resource (xv, 393 pages) : illustrations (some color)
Bibliography:Includes bibliographical references and index.
ISBN:9798369387412 (electronic bk.)