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Elevating brand loyalty with optimized marketing analytics and AI /

"This book is an instrumental guide for policy makers in formulating ethical guidelines while navigating through the evolving landscape of AI and marketing analytics in business. It aims to connect with a wide range of readers who are actively involved in discussions and practical applications...

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Bibliographic Details
Other Authors: Sharma, Ruchika (Editor), Maqableh, Tariq, 1987- (Editor), Rabby, Fazla, 1978- (Editor), Sharma, Ridhima (Editor), Bansal, Rohit, 1982- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Brand loyalty.
Artificial intelligence > Marketing applications.
Marketing > Technological innovations.
Fidélité à une marque.
Intelligence artificielle > Applications en marketing.
Marketing > Innovations.
Electronic books.
Table of Contents:
  • Preface
  • Chapter 1. Enhancing Big Data Customer Sentiment Analysis With BERT-BiLSTM
  • Chapter 2. The Role of Marketing Analytics in Fostering Brand Loyalty
  • Chapter 3. Utilizing AI for Optimizing Brand Campaigns
  • Chapter 4. Use of Big Data Analytics in the Retail Industry With a Focus on Retail Analytics
  • Chapter 5. A Novel Deep Learning Influencer Marketing Optimization Algorithm for Brand Evangelism
  • Chapter 6. AI-Powered Business Strategies for Enhancing Consumer Behavior and Brand Loyalty in the Bancassurance Sector
  • Chapter 7. Building Brand Loyalty in the Digital Age: The Power of Social Media Engagement
  • Chapter 8. Customer Emotional Connect Impact on AI-Driven Marketing by Mediation of Brand Loyalty in the Horn of Africa
  • Chapter 9. Factors Influencing Customers' Inclination to buy Green Products: An Indian Perspective
  • Chapter 10. Improving Business-to-Business (B2B) Consumer Engagement on Social Media via the Use of Emojis and Original Content
  • Chapter 11. Influences on Organic Food Purchase Intention Include Characteristics, Customer Trust, and Perceived Value
  • Chapter 12. Investigating the Role of PLS-SEM and ANN in the Adoption of Social Media Marketing by SMEs
  • Chapter 13. Predicting Indian Higher Education University Brand Evangelism Using Social Exchange Theory and Student Psychological Contracts
  • Chapter 14. The Intersection of Neuromarketing and Ethical Consumerism in Sustainable Finance
  • Compilation of References
  • About the Contributors
  • Index.