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Elevating brand loyalty with optimized marketing analytics and AI /

"This book is an instrumental guide for policy makers in formulating ethical guidelines while navigating through the evolving landscape of AI and marketing analytics in business. It aims to connect with a wide range of readers who are actively involved in discussions and practical applications...

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Bibliographic Details
Other Authors: Sharma, Ruchika (Editor), Maqableh, Tariq, 1987- (Editor), Rabby, Fazla, 1978- (Editor), Sharma, Ridhima (Editor), Bansal, Rohit, 1982- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Brand loyalty.
Artificial intelligence > Marketing applications.
Marketing > Technological innovations.
Fidélité à une marque.
Intelligence artificielle > Applications en marketing.
Marketing > Innovations.
Electronic books.
Description
Summary:"This book is an instrumental guide for policy makers in formulating ethical guidelines while navigating through the evolving landscape of AI and marketing analytics in business. It aims to connect with a wide range of readers who are actively involved in discussions and practical applications of artificial intelligence and marketing analytics within the realm of consumer behavior studies"--
Physical Description:1 online resource (xviii, 328 pages) : color illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9798369399569 (electronic bk.)
9798369399576