Dynamic strategies for entrepreneurial marketing /

"This book is a forward-thinking publication that unfolds a playbook of dynamic strategies tailored for entrepreneurs seeking to propel their ventures to new heights through innovative marketing approaches"-- Provided by publisher.

Bibliographic Details
Other Authors:	Nasution, Muhammad Dharma Tuah Putra, 1974- (Editor), Rafiki, Ahmad, 1981- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Marketing > Management. Entrepreneurship. Marketing. New business enterprises > Management. Small business marketing. Marketing > Gestion. Entrepreneuriat. Nouvelles entreprises > Gestion. entrepreneurs. marketing.

Table of Contents:

Preface
Chapter 1. The Role of Emotional Intelligence and Psychological Characteristics in Entrepreneurial Inclination
Chapter 2. A Review on Entrepreneurial Accounting Research: A Dynamic Perspective
Chapter 3. Achieving Competitive Advantage Through Circular Economy: A Conceptual Guide for Entrepreneurial Marketing
Chapter 4. Financial Behaviour and Economic Literacy in Improving Youth Entrepreneurships
Chapter 5. Build Personal Branding in Marketing 5.0 Era
Chapter 6. Decoding Customer DNA: Beyond the Hype, Embracing the Future of Marketing Intelligence
Chapter 7. An Examination of the Influence of Consumption Values in Shaping Online Buying Behaviour
Chapter 8. Internal Marketing, Organizational Trust, and Commitment in Maritime Business
Chapter 9. B2B and B2C Marketing in the Dynamic Landscape of Malaysian Business
Chapter 10. Mobile Banking Adoption (RHB Now) Among Malaysians: Implications Towards Bank Entrepreneurial Strategy
Chapter 11. Small and Medium Enterprises (SMEs) Willingness Index Toward Industry 4.0 in Peninsular Malaysia
The majority of Malaysian economies are built on the expansion of small and medium-sized businesses (SMEs), particularly in the years following the Covid-19 pandemic. The advantages and challenges to implementing IR 4.0 are shown in...
Small and Medium Enterprises (SMEs) Willingness Index Toward Industry 4.0 in Peninsular Malaysia
Chapter 12. Expanding SME Product Export Market Through Digital Innovation in Indonesia
Chapter 13. Determining Factors of Success in Non-Culinary Businesses: A Study on SMEs
Chapter 14. Kalyan Jeweller's Case Study of Transformation, Consumer Engagement, and Effective Marketing Strategies for Brand Building
Chapter 15. Islamic Values in Entrepreneurial Marketing Strategy
Compilation of References
About the Contributors
Index.