Impact of digital transformation on business growth and performance /

"Digital transformation continues to drive business growth and performance in today's fast-paced market landscape. By integrating advanced technologies like artificial intelligence, cloud computing, and data analytics, organizations can streamline operations, enhance customer experiences,...

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Bibliographic Details
Other Authors: Maravilhas, Sérgio, 1969- (Editor), Ladeira, Rodrigo, 1961- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Description
Summary:"Digital transformation continues to drive business growth and performance in today's fast-paced market landscape. By integrating advanced technologies like artificial intelligence, cloud computing, and data analytics, organizations can streamline operations, enhance customer experiences, and make data-driven decisions. This shift enables businesses to respond swiftly to market changes while fostering innovation and collaboration. Companies must leverage digital tools to optimize processes and unlock new revenue streams. Further research into these solutions may better position companies to compete in the growing digital economy, reshaping their strategies for success. Impact of Digital Transformation on Business Growth and Performance provides insights into the effects of digital technology on business and organizational growth and performance. It offers solutions for improved development through technology like machine learning, quantum science, and digital technology. This book covers topics such as digital marketing, entrepreneurship, and human resources, and is a useful resource for business owners, entrepreneurs, computer engineers, marketers, academicians, and researchers."--
Item Description:"Premier Research Source" -- from cover.
Physical Description:1 online resource (xxxviii, 627 pages) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9798369397855 (electronic bk.)