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Marketing Measurement and Analytics : An Introduction /

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and...

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Bibliographic Details
Main Author: Kihlstrom, Greg (Author)
Format: eBook
Language:English
Language Notes:In English.
Published: Dulles, VA : Mercury Learning and Information, [2024]
Subjects:
Marketing research.
BUSINESS & ECONOMICS / General.
Marketing measurement, business goals, KPIs, marketing metrics, AI in marketing, data collection, multi-channel testing, generative AI, marketing framework, statistical analysis.

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