Sustainable marketing practices in the aviation industry /

"This book aims to gather insights and research findings on sustainable marketing practices within the aviation industry from a diverse group of experts, including academics, researchers, industry practitioners, and policymakers"--

Bibliographic Details
Other Authors:	Bakir, Mahmut, 1993- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Aeronautics, Commercial > Marketing. Airlines > Marketing. Aeronautics, Commercial > Environmental aspects. Social responsibility of business. Green marketing. Transports aériens > Aspect de l'environnement. Entreprises > Responsabilité sociale. Marketing vert. Air travel Behavior. Aviation Industry. Carbon Offsetting. Competitive Advantage. Corporate Social Responsibility (CSR) Customer Value. Environmental Messaging. Green Purchasing Behavior. Greenwashing. Marketing. Regulatory Frameworks. Service Quality. Sustainability. Sustainable Development. Electronic books.

Table of Contents:

Preface
Acknowledgment
Chapter 1. Regulatory Frameworks and Policies for Sustainable Aviation Marketing
Chapter 2. CSR and Sustainable Development as Determinants of Competitive Advantage in Low-Cost Airlines
Chapter 3. Quantitative and Qualitative Disclosure of Corporate Social Responsibility in the Aviation Sector: Case Study of Singapore Airlines 2018-2024
Chapter 4. The Impact of Regulatory Frameworks on Sustainable Marketing Practices in the Aviation Industry
Chapter 5. Eco-Friendly Skies: Sustainable Marketing Strategies for the Aviation Industry
Chapter 6. Greening the Skies by Impact of Green Marketing on the Competitiveness of the Ethiopian Aviation Sector With the Mediating Role of Eco-Labeling
Chapter 7. Sustainable Marketing Strategies in the Portuguese Aviation Industry: A Case Study Approach
Chapter 8. Determinants of Green Purchase Intentions in the Air Travel Industry: A Necessary Condition Analysis Approach
Chapter 9. Drivers and Barriers to Adopting Sustainable Air Travel Behavior
Chapter 10. Guilt's Role in Airline Environmental Messaging and Voluntary Carbon Offsetting Purchase Behavior
Chapter 11. Greenwash Tactics of Airlines: A Study on Green Purchasing Behavior
Chapter 12. Evaluating Service Quality of Europe's Leading Airports Using Skytrax Ratings After Istanbul Airport's Launch
Chapter 13. Sustainable Practices and Customer Value in Aviation Customer Dominant Logic Perspective
Compilation of References
About the Contributors
Index.