Sustainable marketing practices in the aviation industry /

"This book aims to gather insights and research findings on sustainable marketing practices within the aviation industry from a diverse group of experts, including academics, researchers, industry practitioners, and policymakers"--

Bibliographic Details
Other Authors:	Bakir, Mahmut, 1993- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Aeronautics, Commercial > Marketing. Airlines > Marketing. Aeronautics, Commercial > Environmental aspects. Social responsibility of business. Green marketing. Transports aériens > Aspect de l'environnement. Entreprises > Responsabilité sociale. Marketing vert. Air travel Behavior. Aviation Industry. Carbon Offsetting. Competitive Advantage. Corporate Social Responsibility (CSR) Customer Value. Environmental Messaging. Green Purchasing Behavior. Greenwashing. Marketing. Regulatory Frameworks. Service Quality. Sustainability. Sustainable Development. Electronic books.

Description
Summary:	"This book aims to gather insights and research findings on sustainable marketing practices within the aviation industry from a diverse group of experts, including academics, researchers, industry practitioners, and policymakers"--
Physical Description:	1 online resource (xxiii, 578 pages) : illustrations (some color)
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369372173 (electronic bk.)