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Cases on effective digital marketing for competitive organizations /

"The book's main objective is to present several cases of companies/brands using digital marketing in different industries, allowing readers to develop/deepen knowledge and skills in the various dimensions of digital marketing, namely from a strategic, tactical and operational perspective&...

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Bibliographic Details
Other Authors:	Santos, Sara, 1985- (Editor), Santos, Jose Duarte, 1966- (Editor), Pires, Paulo Botelho Rodrigues, 1967- (Editor), Pereira, Ines Veiga, 1977- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Internet marketing > Case studies. Marketing sur Internet > Études de cas.

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