Cases on effective digital marketing for competitive organizations /
"The book's main objective is to present several cases of companies/brands using digital marketing in different industries, allowing readers to develop/deepen knowledge and skills in the various dimensions of digital marketing, namely from a strategic, tactical and operational perspective&...
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Bibliographic Details
| Other Authors: |
Santos, Sara, 1985-
(Editor),
Santos, Jose Duarte, 1966-
(Editor),
Pires, Paulo Botelho Rodrigues, 1967-
(Editor),
Pereira, Ines Veiga, 1977-
(Editor) |
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| Format: | eBook
|
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| Language: | English |
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| Published: |
Hershey, PA :
IGI Global Scientific Publishing,
[2025]
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| Subjects: | |
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