Maximizing destination marketing strategies in the digital era /

"The book will provide an in-depth analysis of the challenges and opportunities faced by destinations in today's digital age, offering practical insights, case studies, and best practices for creating successful marketing campaigns"--

Bibliographic Details
Other Authors:	Elgammal, Islam, 1978- (Editor), Soliman, Mohammad, 1982- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:	Tourism > Internet marketing > Case studies. Artificial intelligence > Marketing applications > Case studies. Intelligence artificielle > Applications en marketing > Études de cas. Case studies. Études de cas.

Table of Contents:

Preface
Chapter 1. Unravelling the Opportunities and Challenges of Destination Branding in the Digital Era
Chapter 2. Collaborative Destination Storytelling: Navigating Impact Factors and Narrative Content in the Digital Era
Chapter 3. Impact of Narrative Immersion in Digital Storytelling in Affecting the Destination Brand Equity and Behavioral Intention Olive Oil Tourism in Tunisia
Chapter 4. Promoting Destination Marketing Strategies in Authenticity and Nature Tourism
Chapter 5. Digital Transformation in Destination Marketing: Leveraging Technology for West Bengal's Tourism Growth
Chapter 6. Next Generation Data Warehousing for Destination Marketing With Big Data Technologies
Chapter 7. Harnessing Big Data and Analytics for Targeted Destination Marketing Campaigns
Chapter 8. Effectiveness (and Failures) of DMOs' Marketing Strategies on Instagram Using Virtual Influencers
Chapter 9. Social Media Effect on Destination Market Promotion by Mediation of Influencer Marketing in the Horn of Africa
Chapter 10. Sentiment Analysis and Topic Modeling in Destination Marketing in the Digital Era
Compilation of References
About the Contributors
Index.