Cover Image

Maximizing destination marketing strategies in the digital era /

"The book will provide an in-depth analysis of the challenges and opportunities faced by destinations in today's digital age, offering practical insights, case studies, and best practices for creating successful marketing campaigns"--

Bibliographic Details
Other Authors: Elgammal, Islam, 1978- (Editor), Soliman, Mohammad, 1982- (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2026]
Subjects:
Tourism > Internet marketing > Case studies.
Artificial intelligence > Marketing applications > Case studies.
Intelligence artificielle > Applications en marketing > Études de cas.
Case studies.
Études de cas.
Description
Summary:"The book will provide an in-depth analysis of the challenges and opportunities faced by destinations in today's digital age, offering practical insights, case studies, and best practices for creating successful marketing campaigns"--
Item Description:"Premier research source" - from cover page.
Physical Description:1 online resource (xiv, 378 pages) : illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9798369399415 (electronic bk.)