Cover Image

The rhetoric of Project Apollo : the moon story and its televised memories /

"The Rhetoric of Project Apollo examines the metaphorical language that CBS News, with the assistance of NASA's Public Affairs Office, used in reporting the Apollo missions, 1968-1972, and explains how its cultural narratives have shifted in recent broadcast remembrances"--

Bibliographic Details
Main Author: Previs, Kathy K., 1965- (Author)
Format: eBook
Language:English
Published: Lanham, Maryland : Lexington Books, an imprint of The Rowman & Littlefield Publishing Group, Inc., [2025]
Subjects:
Project Apollo (U.S.) > Public relations.
Project Apollo (U.S.) > Press coverage.
United States. > National Aeronautics and Space Administration > Public relations.
Television broadcasting of news > United States.
Mass media > United States > Influence.
Téléjournaux > États-Unis.
Electronic books.
Description
Summary:"The Rhetoric of Project Apollo examines the metaphorical language that CBS News, with the assistance of NASA's Public Affairs Office, used in reporting the Apollo missions, 1968-1972, and explains how its cultural narratives have shifted in recent broadcast remembrances"--
Physical Description:1 online resource (x, 213 pages) : illustrations (some color)
Bibliography:Includes bibliographical references and index.
ISBN:9781666974911 (electronic bk.)
1666974919