Cover Image

Marketing management /

Show other versions (1)
Bibliographic Details
Main Authors: Marshall, Greg W. (Author), Johnston, Mark W. (Author)
Corporate Author: ProQuest (Firm)
Format: eBook
Language:English
Published: New York, NY : McGraw-Hill LLC, [2023]
Edition:Fourth edition.
Subjects:
Marketing > Management.
Marketing > Gestion.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Physical Description:1 online resource ( various pagings) : color illustrations.
Bibliography:Includes bibliographical references and index.
ISBN:9781264155415
1264155417
9781264155378
1264155379