APA (7th ed.) Citation

Marshall, G. W., & Johnston, M. W. (2023). Marketing management (Fourth edition.). McGraw-Hill LLC.

Chicago Style (17th ed.) Citation

Marshall, Greg W., and Mark W. Johnston. Marketing Management. Fourth edition. New York, NY: McGraw-Hill LLC, 2023.

MLA (9th ed.) Citation

Marshall, Greg W., and Mark W. Johnston. Marketing Management. Fourth edition. McGraw-Hill LLC, 2023.