Cover Image

Exploring qualitative research in business : approaches, strategies, and methods /

Bibliographic Details
Corporate Author: IGI Global Online
Other Authors: Segura, Liliane (Editor), Vasconcelos, Ana Lúcia Fontes de Souza (Editor), Slomski, Vilma Geni (Editor)
Format: eBook
Language:English
Published: Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:
Qualitative research.
Business > Research.
Recherche qualitative.
Affaires > Recherche.
Electronic books.
Online Access:Connect to the full text of this electronic book
Table of Contents:
  • Preface
  • Acknowledgments
  • Chapter 1. Introduction and Fundamentals of Qualitative Research in Business
  • Chapter 2. Differences Between Qualitative and Quantitative Research Paradigms: A Source of Synergy for Business Studies
  • Chapter 3. Experiential Marketing Through Strategic Storytelling: A Qualitative Case Study of a Tasmanian Hotel
  • Chapter 4. Exploring Qualitative Research in Business: Approaches, Strategies, and Methodological Innovations
  • Chapter 5. Unveiling Consumer Insights: The Power of Qualitative Research in Market Analysis
  • Chapter 6. Applications of Qualitative Research in Business
  • Chapter 7. Methodology of Collective Subject Discourse Analysis Applied to the Business Field
  • Chapter 8. The Ideation of Qualitative Methodologies in Business Management and Education
  • Chapter 9. The authors undertake to prepare a chapter on quality research in business education. The authors compose and choose two narratives one on the required initial drive for research and the way initiatives and ideas get generated in a...
  • Chapter 10. Introducing AI to Qualitative Research: Theoretical and Practical Implications
  • Chapter 11. AI-Driven Leadership Transformation: Shaping the Future of Business Management
  • Chapter 12. Transparency in Companies' Annual Reports: A Case Study in the Food Sector in Portugal
  • Chapter 13. A Qualitative Study on Marketing Strategies for Organic Food Businesses
  • Chapter 14. Applying Grounded Theory to Address Mission Drift in Social Enterprises: Methodological Insights
  • Chapter 15. Methodological Application of Multiple Case Study Design to Identify Digital Marketing Manager Career Path Preferences
  • Compilation of References
  • About the Contributors
  • Index.