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New approaches to creating a culture of innovation /

"Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes."--P...

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Bibliographic Details
Main Authors: Trompenaars, Alfons (Author), Woolliams, Peter (Author)
Format: Book
Language:English
Published: Leeds, UK : Emerald Publishing, 2025.
Edition:First edition.
Series:New business culture (Series).
Subjects:
Creative ability in business.
Business > Technological innovations.
Créativité dans les affaires.
Affaires > Innovations.

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