New approaches to creating a culture of innovation /

"Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes."--P...

Full description

Bibliographic Details

Main Authors:	Trompenaars, Alfons (Author), Woolliams, Peter (Author)
Format:	Book
Language:	English
Published:	Leeds, UK : Emerald Publishing, 2025.
Edition:	First edition.
Series:	New business culture (Series).
Subjects:	Creative ability in business. Business > Technological innovations. Créativité dans les affaires. Affaires > Innovations.