Nonlinear : navigating design with curiosity and conviction /
"In Nonlinear, Kevin Bethune shows us that we can reject trodden paths of digital or physical product creation by taking advantage of a nonlinear approach. To unlock meaningful innovation that breeds new and novel outcomes, he writes, teams need to embark on a journey into the proverbial forest...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
The MIT Press,
[2025]
|
| Series: | Simplicity (Cambridge, Mass.)
|
| Subjects: |
Table of Contents:
- Foreword / by John Maeda
- Zig then zag
- Quantitative framing
- Qualitative design investigation
- Design ideation
- Designing moments of truth
- Design ingredients
- Flywheel effects
- Final thoughts.