Nike : form follows motion /

"In Autumn 2024 the Vitra Design Museum will present the first ever museum exhibition about Nike, the world's most revered sport brand. The exhibition and this accompanying catalogue mark the milestones in Nike's six decade history and explores its ascent into a global brand that hold...

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Bibliographic Details
Uniform Title:	Nike (Vitra Design Museum).
Other Authors:	Adamson, Glenn (Editor), Hanika, Marcella (Editor), Barrett, Burke (Translator)
Format:	Book
Language:	English
Published:	Weil am Rhein : Vitra Design Museum, [2024]
Subjects:	Nike (Firm) > History > Exhibitions. Athletic shoes > Design > History > Exhibitions. Athletics > Equipment and supplies > History > Exhibitions. Design and science > History > Exhibitions. Branding (Marketing) > History > Exhibitions. Sports athlétiques > Matériel > Histoire > Expositions. Stratégie de marque > Histoire > Expositions. exhibition catalogs.

Table of Contents:

Foreword / Mateo Kries
Design on the Move / Glenn Adamson
Body Images: On Design and Sport / Mateo Kries
Part I: TRACK
Track / Sam Grawe
Origins
The Athlete's Voice
Interviews
Origin Stories
Bowerman's Kitchen
The First Designers
The Swoosh
Unified Apparel
Part II: AIR
Air / Adam Bradley
Designing With Air
The Athlete's Voice
Branching Out
Interviews
Mad Science
Achieving Takeoff
The Athlete's Voice
Visible Air
Branching out: ACG and FIT
Branching Out: Football
Branching Out: Cross-Training
Part III: SENSATION
Sensation / William Myers and Jared Dalcourt
Designing for Perception
Material Research
Interviews
The Designing of Sustainability
The Innovation Kitchen
Sport Research
Part IV: RELATION
Relation / Ligaya Salazar
Cultural Impact
Design Collaborations
Interviews
Democatizing Design
Closing Remarks
Interview Credits
Nike Graphic Design: On and Off the Shoe / Rick Poynor
Afterword / Hanif Abdurraqib
Nike World Headquarters Map
Picture Captions / Alastair Philip Wiper
Picture Credits
Select Bibliography
Biographies
Acknowledgements
Colophon.