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Persuasion in public discourse : cognitive and functional perspectives /

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"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives...

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Bibliographic Details
Other Authors: Pelclová, Jana (Editor), Lu, Wei-lun (Linguist) (ditor.)
Format: eBook
Language:English
Published: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2018]
Series:Discourse approaches to politics, society, and culture ; v. 79.
Subjects:
Persuasion (Rhetoric)
Discourse analysis.
LANGUAGE ARTS & DISCIPLINES > Composition & Creative Writing.
LANGUAGE ARTS & DISCIPLINES > Rhetoric.
REFERENCE > Writing Skills.
Discourse analysis
Electronic books.
Online Access:Connect to the full text of this electronic book
Connect to the full text of this electronic book

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