Winning with data in the business of sports : CRM and analytics /

Bibliographic Details
Main Author:	Green, Fiona (Sports consultant) (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2021.
Edition:	Second edition.
Subjects:	Sports > Economic aspects. Sports administration. Sports administration > Data processing. Sports > Marketing. Customer relations. Sports > Aspect économique. Sports > Gestion. Sports > Gestion > Informatique. BUSINESS & ECONOMICS / Customer Service BUSINESS & ECONOMICS / Marketing / General Customer relations Sports administration Sports administration > Data processing Sports > Economic aspects Sports > Marketing Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Revised edition of: Winning with data : CRM and analytics for the business of sports, 2019.
Physical Description:	1 online resource ( xiv, 228 pages) : illustrations, maps.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781003104568 1003104568 9781000340136 1000340139 9781000340198 1000340198 9781000340167 1000340163