Sports marketing 2024 /
"First published in 1997, this is RKMA's 22nd assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. 'Sports marketing 2024' is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sport...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2023]
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| Edition: | 22nd edition. |
| Series: | RKMA market research ebook series.
Sports marketing (Loganville, Ga.) ; 22nd edition (2024) |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Part I. The U.S. sports market: Market summary ; Sports fans ; Professional sports ; Athletes ; Top sports cities
- Part II. Sports market segments: Advertising & sponsorships ; Concessions ; Licensed merchandise ; Sports betting ; Sports memorabilia ; Sports travel ; Ticketing
- Part III. Sports media: Sports television broadcasting ; Sports streaming ; Sports radio ; Sports periodicals ; Newspaper sports sections ; Sports online ; Podcasts ; Social media
- Part IV. Major events: All-Star Games ; College football playoff & bowl games ; FIFA Men's World Cup ; FIFA Women's World Cup ; Indianapolis 500 ; Kentucky Derby ; NBA Finals ; NCAA Men's Final Four ; NCAA Women's Final Four ; Olympic Games ; Paralympics ; Rugby World Cup ; Stanley Cup ; Super Bowl ; World Series
- Part V. Professional league sports: Major League Baseball ; National Basketball Association ; National Football League ; National Hockey League ; Major League Soccer ; Women's National Basketball Association
- Part VI. Collegiate & high school sports: College athletic programs ; Division I conferences ; NCAA sports ; NCAA football ; NCAA men's basketball ; NCAA women's basketball ; High school sports ; Youth team sports
- Part VII. Fighting sports: Boxing ; Ultimate Fighting Championship ; World Wrestling Entertainment
- Part VIII. Golf: PGA Tour ; LPGA Tour ; LIV Golf ; Major golf tournaments
- Part IX. Motorsports: IndyCar ; NASCAR ; Formula One
- Part X. Tennis: ATP Tour ; WTA Tour ; Major tennis tournaments
- Appendix A. Academic centers
- Appendix B. Analysts
- Appendix C. Associations
- Appendix D. College degree programs in sports business
- Appendix E. Periodicals
- Appendix F. Sports commissions
- Appendix G. Sports halls of fame & museums
- Appendix H. Stadiums and arenas : collegiate sports
- Appendix I. Stadiums & arenas : professional sports.