Persuasive marketing and communication strategies in contemporary politics /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Remondes, Jorge, 1971- (Editor), Abreu, João, 1966- (Editor), Oliveira, Custodio, 1951- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Communication in politics > Case studies. Communication politique > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Viral campaigns and meme warfare : the LOL-pocalypse of modern political marketing / Mariana Sobral
Ethics and responsibility in contemporary political messaging / Azamat Ali
Social movements and online participatory media : case study on media of Gezi Park movement / Sahika Gorgulu
Social networks : the impact of political marketing on voter opinion formation / Ana Tavares, Sílvia Faria, Manuel Pereira
Behavior and engagement of Spanish political leaders during electoral pre-campaign in X / María-Mercedes Rojas-de-Gracia
Political marketing : challenges and opportunities / Albérico Rosário, Paula Lopes, Filipe Rosário
Engaging citizens through political marketing : a qualitative comparative analysis of Portuguese municipal elections / Ricardo Abreu, Claudia Coutinho
Political persuasion on Instagram : an analysis of Emmerson Mnangagwa and ZANU PF's campaign / Jennings Chibike, Tamia Mkandla, Innocent Mwapangira.