Persuasive marketing and communication strategies in contemporary politics /

Bibliographic Details
Corporate Author:	IGI Global Online
Other Authors:	Remondes, Jorge, 1971- (Editor), Abreu, João, 1966- (Editor), Oliveira, Custodio, 1951- (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : IGI Global Scientific Publishing, [2025]
Subjects:	Communication in politics > Case studies. Communication politique > Études de cas. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	"Premier Research Source" - from cover page.
Physical Description:	1 online resource ( xii, 295 pages) : illustrations (some color), color maps.
Bibliography:	Includes bibliographical references and index.
ISBN:	9798369361429
DOI:	10.4018/979-8-3693-6140-5