Consumer use of the internet & mobile 2024 /
"Providing insight into the 220 million U.S. adult Internet users, this ebook assesses online activities and content, e-commerce spending, mobile access to the web, digital advertising, and more. Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook c...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
[2023]
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| Edition: | 8th edition. |
| Series: | RKMA market research ebook series.
Consumer use of the Internet & mobile web ; 8th edition (2024) |
| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Providing insight into the 220 million U.S. adult Internet users, this ebook assesses online activities and content, e-commerce spending, mobile access to the web, digital advertising, and more. Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line consumer Internet use and expenditure data into a single easy-to-use reference, with information sourced from top research organizations. Market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses mobile Internet access and apps. Select topics include accuracy of online information, blogs, consumer reviews, digital music, digital video, gaming, photo sharing, privacy concerns, security concerns, social media user demographics, the metaverse, and the Internet of Things. Along with top-line data, the handbook provides over 2,000 links to additional resources for more in-depth assessments."-- |
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| Physical Description: | 1 online resource (203 pages). |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9781577833314 1577833317 |