Consumer behavior 2026 /
"Consumer Behavior 2026 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While the...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Miramar, FL :
Richard K. Miller & Associates,
2026
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| Edition: | 19th edition. |
| Series: | RKMA market research ebook series.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | "Consumer Behavior 2026 presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2026 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. Over 850 embedded website links will direct you to raw data, additional market research, and other resources."-- |
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| Physical Description: | 1 online resource |
| Format: | Mode of access: World Wide Web. |
| Bibliography: | Includes bibliographic references. |
| ISBN: | 9781577833628 1577833627 |