Consumer behavior 2024 /

"Consumer spending accounts for 70% of the U.S. gross domestic product, or $12.0 trillion. 'Consumer behavior 2024' assesses how this spending is distributed and the consumer behaviors that affect spending. 'Consumer behavior 2024' presents dozens of surveys analyzing consum...

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Bibliographic Details
Main Authors:	Miller, Richard K. (Richard Kendall), 1946- (Author), Washington, Kelli D. (Author)
Format:	eBook
Language:	English
Published:	Miramar, FL : Richard K. Miller & Associates, [2023]
Edition:	17th edition.
Series:	RKMA market research ebook series. Consumer behavior (Loganville, Ga.) ; 17th edition (2024)
Subjects:	Consumer behavior > United States > Statistics. Consumer behavior > United States > Handbooks, manuals, etc. Consumers' preferences > United States > Statistics. Consumers' preferences > United States > Handbooks, manuals, etc. Consumers > United States > Statistics. Consumers > United States > Handbooks, manuals, etc. Consommateurs > Comportement > États-Unis > Statistiques. Consommateurs > Comportement > États-Unis > Guides, manuels, etc. Consommateurs > Préférences > États-Unis > Statistiques. Consommateurs > Préférences > États-Unis > Guides, manuels, etc. Consommateurs > États-Unis > Statistiques. Consommateurs > États-Unis > Guides, manuels, etc. Consumer behavior Consumers Consumers' preferences United States handbooks. Handbooks and manuals Statistics Statistics. Handbooks and manuals. Statistiques. Guides et manuels. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Part I. The American consumer: Demographics ; Consumer spending ; Personal finances ; Households & housing ; Communities ; Population migration ; Education ; How Americans eat ; Use of media & the internet ; Use of time ; Use of transportation
Part II. Consumer profiles: Generational focus ; Gender focus ; Ethnic focus ; Segmentation
Part III. Shopping behaviors: Back-to-school shopping ; Brand communications ; Brand loyalty ; Business sector perception ; Buying American-made ; Buying local ; Coupon use ; Customer satisfaction ; Discretionary spending ; Experiences ; Gift cards ; Gift giving ; Health & wellness influence ; Holiday shopping ; In-store shopping ; Inflation impact ; Loyalty program participation ; Metaverse engagement ; Online shopping ; Payment preferences ; Post-pandemic consumer behavior ; Privacy concerns ; Purchase influences & decision-making ; Response to advertising ; Response to customer service ; Response to reviews ; Retail membership program participation ; Retail subscription program participation ; Second-hand goods ; Shopping channel preferences ; Shopping research ; Social media influence ; Socially responsible consumerism ; Sustainability influence ; Trust in business & media
Part IV. Brand preference surveys: Customer loyalty engagement ; Customer satisfaction ; Loyalty program satisfaction ; Most trusted brands ; Personalization ; Reputation ranking
Appendix A. Academic research centers
Appendix B. Analysts
Appendix C. Associations
Appendix D. Blogs
Appendix E. Government agencies
Appendix F. Market research sources
Appendix G. Pandemic market research
Appendix H. Periodicals
Appendix I. Research studies & surveys.